INSTAGRAM: 5 Impressive Metrics to Track!

person holding phone while logging in on instagram application

Are you ready to impress your boss, board, friends, or employees? Track these 5 INSTAGRAM metrics to prove that your social media strategy is working!

1. Engagement Rate

Simply put, engagement rate tells you how much your audience likes your content. It’s how many people who saw your post took action to engage with it.  

Calculating your engagement rate: 

(Content Interactions Reach) 100= Engagement RateEngagement rate can be tracked per post and averaged over time. 

Low engagement rate? Try this:

  • Include a call to action on every post (like this post if you agree, comment ___ below, save this post for later, etc.).
  • Make sure you’re targeting the right audience (improve your hashtag and keyword usage in your captions).
  • Improve the quality of your content (ask yourself, “What purpose is this content serving”).

High engagement rate? Congrats! 

Having a high engagement rate means your audience really enjoys the content you are sharing! Great job! 

2. Impressions 

Your impressions are the total number of times your post was seen on Instagram. It is an important distinction from the number of people that saw your post. Your impressions will always be higher than your reach because the same person could have seen your post multiple times. 

Calculating your Impressions: 

If you have an Instagram business or creator account, you can find this metric in your insights tab.

Low impressions? Try this:

  • Make sure you’re targeting the right audience (improve your hashtag and key word targeting)
  • Improve the quality of your content (ask yourself, “What purpose is this content serving”)
  • Improve the actual quality of the video or photo (upload the video and photo in the highest quality possible. Ensure your settings on your phone and in your app are set to high resolution). 

High impressions? Congrats: 

If your impressions are significantly higher than reach, that means the Instagram followers are returning to your post multiple times!

3. Reach 

Reach is the total number of unique people that saw your post. 

Calculating your Reach: 

If you have an Instagram business or creator account, you can find this metric in your insights tab.

Low reach? Try this:

  • Make sure you’re targeting the right audience (improve your hashtag and keyword targeting)
  • Improve the quality of your content (ask yourself, “What purpose is this content serving”)
  • Improve the actual quality of the video or photo (upload the video and photo in the highest quality possible. Ensure your settings on your phone and in your app are set to high resolution). 
  • Collaborate with another account to get double the reach!

High reach? Congrats: 

This means you have a quality post and great Instagram SEO that is targeted to the right audience and includes great keywords and hashtags!

4. Growth Rate

The growth rate of your account is how your account is growing over time. This metric shows you the percentage of growth (followers) your account experienced month over month. 

Calculating your Growth Rate: 

If you have a business or creator account, you can find this metric in your insights tab. You should be able to find the number of followers increasing/decreasing and the growth rate in each platform you’re tracking.

Low growth rate? Try this:

  • Make sure your account has a very clear niche.
  • Ensure that you are solving a specific problem for your audience. 
  • Collaborate with another account to get double the reach!
  • Use new features on the platform to get in front of a wider audience. 
  • Use follow specific call-to-action like “Follow me for more style tips.

High growth rate? Congrats: 

It is important to remember that slow growth is more sustainable. Everyone wants to go viral, but consistent growth over time will give you the most engaged audience. If you’re growing consistently, that’s great! Keep up the good work. 

5. Link Clicks 

The link click metric tells you how many times the link in your bio was clicked. 

Calculating your Link Clicks: 

You can find your link click metrics in one of two places – 

  • If you have a business or creator account, you can find the “Profile Activity” metric in your insights tab under “Accounts Reached.” Profile activity includes any action taken on your profile, including link clicks, button clicks, follows, etc. Looking at this metric through your social profile will give you a general idea of how many people are clicking the link in your bio. 
  • Using your website analytics platform, you will find the total clicks on the link from “Social.” This total tells you how many people came to your website from social platforms. Some analytic platforms like Google Analytics will break down those results by social platform; others may lump all of the social platforms together. If you use a link collaboration tool like LinkTree, you can find your analytics in that link management tool. 

Low link clicks? Try this:

  • Include link click specific call-to-action (link in bio, follow the link in my bio for more info, etc.)
  • If you’re using a link management tool, only have 3-5 links in your bio. This will reduce your follower’s analysis paralysis. 
  • Optimize your website for mobile. 

High link clicks? Congrats!

High link clicks will lead to high conversion rates! Keep up the good work. 

Subscribe to our newsletter!

Leave a Reply

Get In Touch With Us Today

If you want to get a free consultation without any obligations, fill in the form below and we'll get in touch with you.

    %d bloggers like this: